MARK BUTJE Marketing 

A top-down approach of messaging that resonates with your target personas. An essential tool to align marketing, sales and customer support on how to best explain the strengths of your company and products.

I can train your staff on the ins- and outs of product marketing, how to create a positioning statement, craft compelling messages, go-to-market strategies and more. Because your organization is unique, I can customize my training to your needs.

• Team training, class-room style, on the job, or a combination

• Indiviual training and coaching

Contact me to confer what's best for your situation

Workshops are a very effective way to train and get results at the same time.

• Company Identity

• Product Positioning

• Content and the art of story telling

• Impactful presentations

• Pricing Strategies

• Custom workshop - you tell me

These workshops are mostly one or two day events. They require the full commitment and dedication of the participants. Let me know what workshop you are interested in

Well designed tools make you so much more efficient. I have created many tools for product marketing and other departments, using Excel, Numbers, MS Access, FileMaker Pro, MS Word and many more. Such as tools for:

• Budgetting

• Forecasting

• Configuration & Pricing and tool

• Business Modeling

Get a free quote to build your custom tool

Every now and then an organization needs an independent assessment of its functioning. Fresh eyes see so much more opportunities for improvement.

• Quick Scan

• Marketing processes

• Marketing materials

• Web site

  • content

  • SEO effectiveness

  • Traffic

Contact me to discuss your needs.

A project can be almost anything that you want to get done, but your team doesn't have the time or skills needed to complete it. Allow me to be a part of your team, just for the duration of the project. We will start with a clear definition and we will end with the celebration of the successful completion.

Some examples of projects I can do for you:

• Messaging architecture creation

• Dashboard creation

• Go to Market strategy

• Launch plan

• Launch plan execution

How can I assist you?

I can step in to bridge a time gap or to reorganize / refocus your marketing or product marketing team or department. And when it is time for me to step back again, I will leave documented best practices, processes, templates and my finding behind.

Not your typical interim manager

Ask me for my resume.